There are, basically, 2 reasons why you see ads in your browsers (Google Chrome, Mozilla Firefox, Internet Explorer).
One is scripts that webmasters place on their web-pages to earn revenue - this is legal and honest way to generate income and earn on your websites. If you don't like advertising at all you can use Adblock (Download) browser add-on or Adguard (Download) software to remove those ads - these programs will even remove ads from YouTube videos. Very cool programs to remove scripted ads, pop-ups, annoying banners from your browsers.
Second possible reason is adware installed on your PC - this can be either browser extension or persistent module in Program Files or ProgramData that will generate ads, coupons on e-commerce websites. Such software usually distributes via bundled installations along with freeware and than earns on displaying you ads in your browsers. You can easily remove this adware programs using MalwareBytes Anti-Malware (Download) or SpyHunter (Download).
Also there is on cool free utility called Avast Browser Cleanup (Download), that will help you remove nasty browser add-ons and reset settings in Internet Explorer, Google Chrome, Mozilla Firefox.
Hope this will be helpful!
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